From the beginning the story of the AVEENO™ brand has been one of passion for unlocking the power of nature through scientific innovation. “The betterment of human life can best be accomplished using the principles and procedures of science...indeed, yesterday’s miracles can now be explained by today’s science. And, in turn, today’s science will generate tomorrow’s miracles” (Albert Musher, AVEENO™ Founder) AVEENO™ Naturally Active Ingredients: Ingredients derived from nature and activated by science to provide real skincare benefits. We are a leading innovator in the science of Naturally Active Ingredients unlocking the true potential of nature’s skin-enhancing secrets such as Oats Oats Explained The unique story of the AVEENO™ brand began back in 1945 when two entrepreneurs developed the first AVEENO™ Soothing Bath Treatment, containing colloidal (very finely milled) oatmeal. All AVEENO™ body products still contain naturally active colloidal oatmeal and/or oat extracts to this day. The oat essence- Avenanthramides - are chemical compounds isolated directly from oats through a careful extraction process and has the most anti-irritant properties of all oat extracts. The oat oil is a separate component produced from oats through an environmentally friendly extraction process.
