An interview with Mona Ataya, Mumzworld Founder & CEO. She is a leading entrepreneur and a role model within this region. In 2013, she was listed among the 100 Most Powerful Arab Women by Arabian Business and was listed among the most powerful Arabs, next generation in 2013.
Mona Ataya founder Mumzworld in 2011, and since then there was tremendous growth.
With over 200,000 products of which 25,000 are exclusive, Mumzworld services over 2 million mothers, and ships to 20 countries in MENA. The company’s sales have grown 15x in the last 5 years, and its employee base has tripled in the last year alone. It has also grown to considerable size and weight in the industry supply chain, so that it is now securing distribution rights and has become the go-to destination for global brands wanting to reach the ME consumer. Having already grown its offering to over 1800 brands, it expects to double this in the next 6 months.
Commenting on the raise, Founder and CEO Mona Ataya said:
“We are delighted to have yet another strong institutional investor in GII join the Mumzworld family at such a critical inflection point in the Company’s trajectory. GII brings a wealth of expertise and shares our vision of cementing Mumzworld’s position as the dominant leader in our vertical. At a time of economic slowdown in the region, supported by our strong team, we are extremely grateful and proud to have been able to raise our biggest round of funding, and to have the backing of the region’s strongest investors. We will use every dollar to serve, with excellence, mothers, who are at the heart of our customer-obsessed mission.”
What is the reason behind Mumzworld’s success?
The driving force behind the company’s success has and always will be the mother. Impacting society one mum at a time. The goal is to empower her by providing her with the resources to make informed decisions. By offering a wide array of products. Arriving on time and when needed. All while delivering a seamless customer experience, ultimately makes a mother’s life easier.
With all Mumz at the very core of our Mission, the Mumzworld journey has been music more. It is a journey of both entrepreneurship and motherhood. As the number one destination for global businesses and brands looking to reach their targeted segments of the market. And more importantly, for every mum looking for that much needed support as well.
Mumzworld has been providing Mumz. Not only with the vital products needed to raise their children. But more importantly, with the information needed to do so.
